Pragmatic Play, a leading iGaming content provider, has inked a multi-product deal with Ghana-based sports and casino brand PrideBet.

Pragmatic Play expands footprint in Africa

The agreement allows PrideBet to offer its players access to Pragmatic Play’s complete portfolio of Slots content, including Gates of Olympus?, Sugar Rush?, The Knight King?, and the popular Big Bass? series.

Players can also enjoy Pragmatic Play’s entire suite of Virtual Sports content, which features realistic and fully immersive entertainment experiences available 24/7 and powered by a real-time physics engine.

The deal is part of Pragmatic Play’s expansion efforts in Africa as the provider looks to strengthen its position in regulated markets across the continent. Irina Cornides, COO at Pragmatic Play, expressed delight in welcoming PrideBet to their expanding client base. She also highlighted that Ghana is one of the biggest and most highly regulated markets in Africa, with player protection and sustainability being top priorities for the provider.

The partnership with PrideBet, therefore, represents an excellent opportunity for Pragmatic Play to expand its presence on the continent.

PrideBet’s Country Manager, Kwadwo Amaning-Kwarteng, sees Pragmatic Play as a strategic partner in their ambition to become the premier sports betting and gaming destination for players in Ghana and beyond. He said, “bringing in elite level content will allow us to attract even more fans of both verticals,” emphasising their desire to stick to their slogan at PrideBet – Together We Play.

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