Matheus Nunes da Silva, popularly known as Negrete, clinched the coveted Best Influencer Award at the SiGMA Eurasia gala Awards being held in Dubai as part of a 3 day conference and expo focused on gaming, emerging technologies, and digital marketing and affiliation.? Boasting over four million Instagram followers, Negrete’s humorous sports videos, particularly his player imitations, have catapulted him to social media stardom. “Receiving this award is the realization of a dream. A few years ago, I was working on oil tanks, after giving up playing soccer. Today, through my content, I can bring a little joy to my followers.” “I dedicate this award to my family and to all the people who enjoy my work.” Formerly aspiring to be a footballer, Negrete’s journey took a different turn when he became Pelé’s stunt double in a movie. Transitioning to theater and social media, he found his niche by showcasing his soccer skills through entertaining imitations of players’ mannerisms. Negrete’s success on social media skyrocketed as players themselves became fans, amplifying his reach. During his Dubai trip, he collaborated with football legends like Romário, Sneijder, Materazzi, Karagounis, and Kurany, documenting the experience on his Instagram. The Best Influencer Award celebrates Negrete’s exceptional impact, authenticity, creativity, and positive influence. With his distinct style and the backing of a global audience, Negrete continues to score big in the world of social media influencers. The SiGMA Eurasia 2024 Awards night was made possible courtesy of BetConstruct.

SiGMA 2024 Eurasia

The fourth edition of the SiGMA Eurasia event is being? held at the InterContinental Dubai Festival City. Held between the 25 and 27 February 2024, the summit provides invaluable opportunities for attendees to network with industry professionals, gain exposure to the latest tech and innovations in the sector, meet key decision makers, and gain insight into new markets. View the full agenda on our website. This year the expo will also be held back-to-back with Affiliate World, which kicks things off on the 28th of February. Find them at the Dubai World Trade Center until the 29th.