MGA issues notice on socially responsible commercial communications with respect to COVID-19

The Malta Gaming Authority has issued a notice on socially responsible commercial communications in a press release published today.

As the Covid-19 pandemic continues to challenge more and more countries every day, the times ahead are expected to be trying, especially for individuals observing social distancing measures and quarantine. Most of the markets are down, making an economical crash almost inevitable and the streets of Malta almost empty as more and more people find themselves home-bound with plenty of free time in their hands. In response to this regulators and authorities are working hard to find adequate solutions and proportionate measures for the situation.

The MGA has therefore taken heed of relevant developments and is reminding its licensees that there are many precautions that should be taken. In a press release published earlier today, the MGA said:

“The Authority would like to take this opportunity to highlight the fact that this situation could also be particularly distressing to players. The MGA would like to remind its licensees that, in accordance with the Commercial Communications Regulations to which they are subject, all commercial communications must be socially responsible, especially in light of the current situation.

‘Any direct or indirect reference to Covid-19, or any related circumstance, would be considered to amount to a breach of this regulation.’

Amongst other requirements, at no point must any commercial communications directly or indirectly:

• encourage antisocial behaviour
• suggest that gaming can be a resolution to social, educational, personal or professional problems
• suggest that gaming can be an alternative to employment
• a solution to financial concerns or a form of financial investment
• portray gaming as socially attractive or
• suggest that solitary gaming is preferable to social gaming

The Authority urged their licensees to pass this information to any affiliates, and to be vigilant and ensure that their brands are not being promoted in an unethical and socially irresponsible manner.

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