Aristocrat Interactive: a new global brand in gaming?

Jade Denosta June 28, 2024

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Aristocrat Interactive: a new global brand in gaming?

Aristocrat Leisure Limited announced the structure and leadership of its newly formed brand, Aristocrat Interactive.?

Combining Anaxi and NeoGames, Aristocrat Interactive aims to lead online Real Money Gaming (RMG) solutions and be the “most trusted” interactive partner for connecting experiences for operators and players. The company offers a full suite of content, technology, and services.

“Aristocrat Interactive is a major step forward,” said Moti Malul, CEO. “We’re setting a new standard with our combined strengths.”?

Five focused units

Aristocrat Interactive will operate through five distinct business units:

iLottery: Led by Chris Shaban, this initiative operates to transform the way governments conduct lotteries by taking them online.
Content and aggregation: Adrian Bailey leads the top-quality content aggregation solutions.
Gaming systems: Casino operators are provided with technology solutions led by Neil Crossan.
iGaming and sports: Offers online operators content and tech products for online gaming and sports betting, led by Dima Reiderman.
iGaming white-Label: Provides a turnkey solution for new RMG operators, led by Jonathan Chilton.

Responsible growth

The company?prioritises?a responsible gaming environment that ensures a safe and positive experience for all users. It is firmly committed to operating within legal frameworks and adhering to the highest regulatory standards. Additionally, the company actively participates in advocating for advancements in regulations that benefit both the industry and its stakeholders.

Future outlook

As of 26 June 2024, all operations under Anaxi branding and Neo Group Ltd. started operating under the Aristocrat Interactive brand. This launch marks a new chapter for Aristocrat, and the company plans to unite its global teams and deliver innovative solutions for the future of online gaming. A dedicated website for Aristocrat Interactive will launch on 1 September.?

Get the latest updates and news for the upcoming?SiGMA East Europe?Summit powered by Soft2Bet, which will take place in Budapest from 2-4 September.