Launch of ‘Aristocrat Interactive’ following NeoGames acquisition

Lea Hogg April 27, 2024

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Launch of ‘Aristocrat Interactive’ following NeoGames acquisition

Aristocrat Leisure Limited, early on Friday morning, announced the successful completion of its acquisition of NeoGames S.A., a gaming platform provider based in Luxembourg. This was made possible after all closing conditions and requirements were met.

The acquisition, which was “overwhelmingly supported” by NeoGames shareholders during a meeting, has allowed Aristocrat to broaden its Real Money Gaming (RMG) offerings. Aristocrat stated that this successful acquisition “materially advances Aristocrat’s ‘build and buy’ strategy,” enabling the group to compete in attractive online RMG verticals globally.

Furthermore, the acquisition will allow Aristocrat to leverage its world-class gaming content, customer relationships, and expanding capabilities across an even broader range of channels and geographies. This will add to the group’s resilience and accelerate future growth.

Aristocrat also announced that it would merge its existing Anaxi segment with NeoGames to form a new integrated global business, which will operate under the name Aristocrat Interactive.

Organic expansion

Moti Malul, the CEO of NeoGames, has been appointed as the CEO of Aristocrat Interactive and will join Aristocrat’s executive leadership team, reporting to Aristocrat CEO Trevor Croker.

Croker expressed his excitement about welcoming NeoGames to Aristocrat, stating, “The acquisition of NeoGames and its leading global online RMG platform adds to our increasing organic capabilities and will ensure that we deliver on our strategy by providing a portfolio of end-to-end solutions for iGaming, iLottery, and OSB operators globally.”

He further added, “With our ambition to be the leading gaming platform for the regulated online RMG industry, the addition of NeoGames to our team advances our strategy to build global scale and capability.”

Aristocrat Leisure Limited’s acquisition of NeoGames marks a significant shift in the gaming industry. This strategic move expands Aristocrat’s online Real Money Gaming (RMG) reach, diversifies its revenue streams away from traditional land-based operations, and offers enhanced gaming experiences. The addition of NeoGames bolsters Aristocrat’s global scale and capability in the regulated online RMG industry. The integration of Anaxi and NeoGames under the new Aristocrat Interactive banner signifies a unified global business, ready to make waves in the industry.