In a dynamic panel discussion at SiGMA Africa, Cameron Green, Founder of F9 Media Group, took the stage alongside John Malam, Founder and CEO of 7QZ, and Martin Sack, Founder and Director of Brainstorm Online. The trio delved into strategic insights and innovation within the gaming sector of Francophone Africa, shedding light on the region’s potential for sustainable growth.
Opening the Floor
The session kicked off with a lively welcome from Cameron Green, who introduced the panelists and set the tone for a discussion that promised both insights and engagement. Martin Sack began by probing the panelists on their views regarding entering the Francophone markets as international operators.
“If there is a region that excites me, it’s definitely the Francophone region,” expressed Martin. The panelists, Cameron Green and John Malan, highlighted the positive shifts in legislation, game growth, and increased revenue in Francophone Africa, making it an enticing prospect for gaming operators.
Defining the Francophone Market
To establish a common understanding, Martin sought clarification on what constitutes the Francophone market. The panel clarified that Francophone markets encompass French-speaking regions such as Senegal, Cameroon, DRC, Benin, and Burkina Faso.
Key Differences and Opportunities
Delving into the nuances, Martin inquired about the key differences between Francophone and East African countries. The responses emphasized factors beyond language, focusing on cultural distinctions, gaming preferences, and a community-driven approach in Francophone Africa.
Internet Penetration and Payment Methods
Addressing the crucial aspects of internet penetration and payment methods, the conversation turned to challenges and opportunities. Cameron Green noted that internet penetration in Francophone Africa, though growing, is still below optimal levels. However, he identified potential for growth, particularly in mobile payments, emphasizing the need for effective solutions that consider regional disparities.
Product Mixes for Success
When the conversation shifted to product mixes suitable for low-bandwidth areas, the consensus was clear – casino and sports betting. Cameron and John underscored the importance of community-driven games, lotteries, bingos, and horse racing, aligning with the local passion for these activities.
Localization and Community Engagement
The discussion unfolded into the significance of localization and community engagement. The panelists stressed the importance of incorporating local celebrities, influencers, and marketing strategies that resonate with the familiarity valued in Francophone countries. They highlighted the potential of community-driven competitions, fostering loyalty and user engagement.
The Role of Mobile Money and Payment Systems
Payment systems, particularly mobile money, emerged as a critical factor. The conversation explored the benefits of leveraging mobile money for KYC processes, marketing, and enhancing the overall gaming experience. The panel emphasized the importance of supporting agent systems and retail partnerships, particularly in rural areas.
Navigating Regulatory Challenges
Acknowledging potential regulatory challenges, the panelists underscored the need for adaptability, nimbleness, and listening to local feedback. Cameron Green emphasized the value of understanding the local context and being open to adapting strategies based on grassroots insights.
AI’s Impact on the Gaming Industry
As the discussion drew to a close, the panel touched on the inevitable influence of artificial intelligence (AI) on the gaming industry. While acknowledging the impact, they emphasized that AI is not exclusive to the West and urged industry players in Francophone Africa to be mindful of its potential.
In closing, the panelists echoed the importance of embracing change, listening to local voices, and staying nimble in the ever-evolving landscape of Francophone Africa’s gaming sector. The session provided a rich tapestry of insights, underlining the potential for sustainable growth with a keen understanding of local dynamics.
