Better Collective completes acquisition of Playmaker Capital

Lea Hogg February 7, 2024

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Better Collective completes acquisition of Playmaker Capital

Better Collective, a global leader in digital sports media, has successfully acquired Playmaker Capital, marking a significant milestone in its expansion strategy. This acquisition, valued at €176 million, positions Better Collective as the frontrunner in digital sports media across South America.

Playmaker Capital, headquartered in Toronto with operations across the United States and Latin America, is renowned for its diverse portfolio of brands. The acquisition expands Better Collective’s global audience to approximately 400 million monthly visits, with over half originating from South America.

A vision realized

This acquisition represents a substantial stride towards Better Collective’s goal of becoming the world’s leading digital sports media group. Established in Denmark in 2004 and listed on the Nasdaq Copenhagen and Stockholm stock exchanges, Better Collective has a global presence with over 20 offices worldwide, including recent establishments in Rio de Janeiro and S?o Paulo, Brazil.

The acquisition involved the purchase of all issued and outstanding shares of Playmaker Capital. As of this week, Playmaker Capital will be integrated into Better Collective’s financials.

United Future

Jesper S?gaard, Co-founder & CEO of Better Collective, expressed his excitement about the acquisition, stating it marked a significant step towards their vision. He looks forward to welcoming the Playmaker team and its leading sports media brands to the Better Collective group, confident in the synergies that lie ahead for their business.

Echoing S?gaard’s sentiments, Jordan Gnat, Co-founder & CEO of Playmaker Capital, expressed his enthusiasm about the next phase of their journey as part of the Better Collective family.

Simon Hovmand-Stilling, CEO of Better Collective for South America, highlighted the strategic importance of leading the digital sports media audience volume in South America. The acquisition of Playmaker Capital strengthens their portfolio in the region, expanding their production of high-quality sports content.

Better Collective aims to attract, engage, and retain sports fans worldwide through its brands, covering a wide range of sports from popular leagues like the Premier League and the NFL to specific events. The portfolio includes renowned brands such as Action Network, HLTV, Playmaker HQ, VegasInsider, and FUTBIN, producing engaging content in various formats and enabling diverse business opportunities.

Better Collective’s mission is to engage fans and foster passionate sports communities through relevant content worldwide. Headquartered in Copenhagen, Denmark, and dually listed on the Nasdaq Stockholm and Nasdaq Copenhagen stock exchanges, Better Collective continues to make strides in its vision of becoming the leading digital sports media group.

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