BETBY, the innovative sportsbook supplier, has struck an agreement with versatile operator 500 Casino to provide the platform with its full-scale sportsbook and Betby.Games collection.

The deal will see BETBY supply 500 Casino with its managed sportsbook solution, with the customisable product accompanied by a comprehensive reporting tool and first-rate support systems.

In addition to this, it will supply its leading Betby.Games range of esports titles, with the AI-driven products providing 500 Casino’s customers with access to popular video game titles with unique betting opportunities, available 24/7.

The agreement marks additional growth for BETBY as it continues its strong commercial trajectory, having recently partnered with the likes of STATSCORE, Together Gaming, and BC.GAME.

Rosaire Galea Cavallaro, Head of Sales at BETBY, said: “As a business that is known to embrace modern technologies and trends, such as blockchain and esports, we are thrilled to have established a partnership with 500 Casino.

“We expect the business to benefit considerably from our customisable sportsbook solution and are delighted to add the operator to our growing partnership network.”

Christoffer Andersson, Chief Operating Officer at 500 Casino, said: “We’ve been interested in BETBY’s ambitious products and solutions for some time now, and couldn’t be more excited to partner with a business at the forefront of change in the industry.

“We expect the supplier’s pioneering esports portfolio to go down well with our demanding player base, and eagerly anticipate the launch of fresh products in the collection.”

Saying goodbye to 2022, facing fully-forward towards 2023

That’s a wrap on 2022, and what a terrific year it has been! We at SiGMA Group are incredibly grateful to all the delegates, collaborators, sponsors and of course, the core team itself whose hard work and support is crucial to hosting the landmark quality events everyone has come to associate with the name SiGMA.

That being said, the world keeps on turning, and so shall the wheels of this event-hosting machine that was kickstarted in 2014. Coming right up is SiGMA Group’s premier event into Africa, with Nairobi 2023 set for next January. Visit our webpage for more information!