The American Gaming Association’s (AGA) annual poll of Super Bowl betting intentions has been published this week.

According to the association, an all-time high of 50.4 million American adults anticipate placing bets on this year’s championship game. This is up 61% from 2022.

AGA President and CEO Bill Miller in a press release said “every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues, and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country.”

Traditional Super Bowl wagers are anticipated to surpass casual wagers for the first time ever with the development of legal sports betting.

An increase of 66% from 2022 will result in 30 million American adults placing a traditional sports wager online, at a brick-and-mortar sportsbook, or through a bookmaker.

Up 50% from 2022, 28 million people anticipate placing casual bets with friends or as part of a pool or squares competition.

According to the AGA, 71% of traditional gamblers reported receiving a responsible-gambling message in the previous year, and 34% of those polled claimed that the expansion of legal gambling had made watching the NFL more interesting.

“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world-class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive, and sustainable legal market for all,” Miller said.

The study conducted by the AGA is based on a 2,199 adult online poll conducted by Morning Consult between January 31 and February 1. According to the AGA, the poll’s margin of error is 2%.

Get more of the latest igaming updates on the Americas region here.